Which of the following describes the role of external communication with stakeholders?

The role of external communication with stakeholders is best described by adapting and catering communication to each stakeholder. This approach recognizes that different stakeholders may have varying levels of understanding, interests, and concerns, which necessitates a tailored communication strategy. By customizing messages, you can ensure that the information is relevant and easily understood, leading to better engagement and collaboration.

Stakeholder communication is not one-size-fits-all; it requires understanding the unique perspective and needs of each group. For example, a technical report might be appropriate for engineers, while a summary or infographic would be better suited for community members or investors who may not have a technical background. This adaptability enhances trust and ensures that the stakeholders feel valued and heard.

Maintaining a uniform message for all audiences can lead to misunderstandings and disengagement, as it fails to address the specific needs and contexts of different stakeholders. Similarly, relying solely on digital communication overlooks the importance of face-to-face interactions and other channels that may be more effective for certain stakeholder groups. Providing information only when required can lead to missed opportunities for building relationships and fostering collaboration. Therefore, the best practice for effective stakeholder communication is to tailor messages to suit the audience appropriately.